Ford Recommends BP

June 21st, 2010 by Whitey Leave a reply »

I noticed something interesting while I was fueling up at the gas station this morning.

This is a picture of the gas cap from my 2006 Ford Explorer. Notice anything that seems out of place here?

BP’s web site explains that, “This is the first time in the United States a major auto manufacturer has recommended an energy company’s fuel…[Gary Brinkworth, Vice President of Marketing, said,] ‘We’re proud that Ford, a company well-known for its quality vehicles, values the BP brand as its first choice for fuels. This endorsement from Ford recognizes our dedication to producing fuels that help to improve cars’ performance, efficiency and emissions’…Ford Division President Darryl Hazel said, ‘The fuel cap recommendation allows customers to establish a tangible connection between both companies.'” (Emphasis mine)

Connection made.

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9 comments

  1. Aimee says:

    I wonder how “tangible” they want their connection to be now! :) I doubt the 2011 gas cap with have that logo printed on it.

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